In today’s competitive education space, launching a course without market research is a costly gamble. Whether you're an EdTech startup or a university, identifying the right audience, validating demand, and understanding trends is key to success.

Key Takeaways

• Avoid wasted time by validating demand early

• Discover real learner pain points and preferences

• Learn tools for analyzing trends, competitors, and pricing

• Create a Minimum Viable Curriculum (MVC) to test the market

• Build pre-launch demand through waitlists and feedback

Steps to Conduct Effective Course Market Research

1. Define Your Course & Goal
   Clearly outline the problem your course solves and learning outcomes.

2. Identify Your Target Audience
   Use tools like Google Analytics and Facebook Insights to define demographics and goals.

3. Analyze Competitors
   Research course structure, pricing, and gaps using Coursera, Udemy, SimilarWeb, etc.

4. Research Keywords & Trends
   Understand what learners are searching for via Google Trends, Keyword Planner, Ahrefs.

5. Collect Primary Data
   Use surveys, interviews, and polls on WhatsApp, Instagram, LinkedIn to gather honest input.

6. Use Industry Reports
   Reference credible sources like NASSCOM, LinkedIn Learning, or job portals to align course content with demand.

7. Test with a Minimum Viable Curriculum (MVC)
   Run short workshops or free webinars to validate interest and collect feedback.

8. Experiment with Pricing & Formats
   A/B test course pricing, delivery modes, and payment models.

9. Build a Waitlist or Pre-Enrollments
   Launch a landing page, promote early, and gather signups to gauge interest.

Case Study Highlight

A business school avoided launching an irrelevant blockchain course by surveying professionals. They shifted to a “copyright Investment” course—based on actual demand—and saved 6 months of effort.

Common Mistakes to Avoid

• Skipping research or relying on assumptions

• Ignoring local audience needs

• Overlooking competitor weaknesses

• Not testing pricing or delivery format

Conclusion: Research First, Launch Smarter

Thorough market research ensures you're creating a course students actually need—and are willing to pay for. Back your decisions with data, not guesswork.

Need Help?

At Lakhera Global Services, we help educational institutions validate course ideas, analyze markets, and build winning launch strategies.

Let’s Talk – Ready to launch with confidence?
Visit lakheraglobalservices.com